10 Best E-Commerce Platforms in Nigeria

16 Oct 2025

E-commerce in Nigeria has expanded rapidly in the past few years, driven by increased internet penetration, improved mobile phone usage, growth of fintech & payment solutions, and shifting consumer preferences toward convenience. Big marketplaces like Jumia and Konga lead in traffic and product variety, offering everything from electronics, home appliances, fashion, groceries, to books. Their strengths are extensive product catalogs, nationwide logistics, promotions and multiple payment options including cash-on-delivery, which lowers trust barriers. TechCabal +1 Classified & peer-to-peer platforms like Jiji have captured a significant share by allowing users to sell new or used goods, often with less overhead and faster local transactions. Specialized or digital-product platforms like Selar cater to creators, digital content, online courses etc. These platforms are gaining popularity among youth and SMEs. Rising players like Comilmart are pushing in with better seller terms, lower fees, and better service. comilmart.com +1 Challenges remain: trust & fraud are persistent issues; delivery infrastructure outside major urban centers can be slow or unreliable; pricing can get high once logistics and import duties are factored; payments can be difficult where people don’t have credit/debit cards. However, the trend is toward better regulation, improved payment methods (mobile money, bank transfers, fintech), more localized fulfillment centers, and increasing smartphone & broadband access. For businesses, choosing the right platform depends on product type (physical vs digital), target region, cost of logistics, and how much support the platform gives (marketing, customer service, trust mechanisms).